Reliance Retail starts assisted e-commerce for Ajio through Jio stores

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This is part of Reliance’s strategy to connect first time online consumers with its e-commerce platform.

KOLKATA: Reliance Retail has started a pilot of assisted e-commerce in its smaller Jio Stores whereby its staff can place consumer orders from Ajio.com through a kiosk inside the store and consumers will be able to collect or return orders from there itself, as per the company’s latest investor presentation.

This is part of Reliance’s strategy to connect first time online consumers with its e-commerce platform. ET had earlier reported that Reliance Retail has plans to connect Ajio.com from Jio Stores after its successful trial of catalogue orders for televisions and appliances like refrigerators and washing machines from such stores. Eventually, Reliance will connect all its e-commerce platforms to first time online shoppers through the Jio Stores.

Reliance Retail at present has about 8157 Reliance Digital and Jio Stores taken together. Out of this, the bulk – over 7800 – will be the smaller size Jio Stores spread across the smallest of markets which sells the Jio connections, smartphones and fast becoming the last mile connect entity for Reliance’s e-commerce business.

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