Swiggy expands its alcohol delivery service to West Bengal

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Swiggy is partnering with authorised retailers across major cities after validating their license and other required documents as outlined by the state government.

Swiggy has started online processing and home delivery of alcohol through the ‘Wine Shops’ category in West Bengal, days after launching its service in Jharkhand and Odisha.

The service went live in Kolkata and Siliguri today after obtaining necessary approvals from the West Bengal government. Prioritizing the safe delivery of alcohol, Swiggy is leveraging its existing technology and logistics infrastructure to ensure all guidelines are maintained including social distancing.

Swiggy is partnering with authorised retailers across major cities after validating their license and other required documents as outlined by the state government. Retail partners will be equipped with a partner app that enables all aspects related to online processing of orders. The retail partners can directly manage product listing and update the availability of items in real-time. Both the delivery partners and retailers are being virtually trained.

Customers need to complete a one-time age verification by uploading a picture of their valid government ID, followed by a selfie which the platform will use for authentication. All orders will carry an OTP which needs to be provided by the customer at the time of delivery. There is also a capping on the order quantity to ensure a customer does not order alcohol above the prescribed limit as per the state’s excise law. Swiggy plans to incorporate a QR code scanner within the delivery partner app to check the authenticity of the products before delivering them to the customer.

In a statement, a Swiggy spokesperson said, “Swiggy has been working with the West Bengal government to provide support on multiple fronts. This includes delivering grocery, supporting the fisheries department for home delivery of seafood items, delivery of schoolbooks and distributing close to meals to the needy in Kolkata.”

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